Pitti Bimbo 85-Numbers and Trends

Pitti Bimbo 85, on stage in Florence from 22 to 24 June 2017, closes with the presence of 10,000 visitors, including 5,300 buyers.

Pitti Bimbo 85, on stage in Florence from 22 to 24 June 2017, closes with the presence of 10,000 visitors, including 5,300 buyers. Foreign buyers are slightly increasing: Russia (+ 9%), China (+ 37%), Holland (+ 30%), Ukraine (+ 23%), followed by Belgium, Austria, Brazil, Portugal and the countries in the region Middle-Eastern. Italian attendance is on the down side.

Pitti Blooms’s theme for the male edition is the Pitti Bimbo 85 not only in the outfits but also in the collections. In Fortezza da Basso special guest is Dolce & Gabbana who in the gravel courtyard creates a real flower market, with many figures from Domenico and Stefano. Spring Summer Collection 20Blossom Style:18  a delightful blend of colorful flowers, delicate hydrangeas, red rose buds, the most popular among Dolce & Gabbana’s.

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Corsini‘s colorful garden becomes the Monnalisa fashion show set for spring 2018 with the historic backdrop of Buontalenti’s loggia, covered for the occasion by flower beds. Roses from romantic allure, flying, jungle fever inspirations, also for moms with the new line Maxi You. Following cocktails and music in the limes of Limonaia.

The Pitti Bimbo 85 also marks the launch of the Emilio Pucci junior summer 2018 spring collection, made in partnership with Simonetta. An exclusive event organized at Palazzo Pucci, where the representative garments were exhibited in a set of animals made with prints by Emilio Pucci. Colorful silhouettes of giraffes, hippos and elephants have been the cornerstone of a fresh and cheerful wardrobe dedicated to girls and babies.

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The Florentine brand Roberto Cavalli Junior, formerly licensed to Simonetta, is relaunched with a collection developed internally and distributed by the property owned by the private equity fund Clessidra. Floral prints and graphic designs of the animal world reveal the entire collection Roberto Cavalli Junior Spring / Summer 2018 presented to buyers and prints during an event at the Serre Torrigiani.

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After the success of the first collaboration, the brand denim kidswear Vingino and Dutch celebrity stylist Danie Bles renew their creative synergy for the third BYDANIE x VINGINO collection, a special capsule for girls.

With a mood from „Venice Beach meets Ibiza„, in this new collection for spring summer 2018, the creative team Vingino and Danie Bless create 16 different styles, conceived to leave the mark behind the mix & match philosophy for which the stylist Has become famous in recent years. The boho chic style and vintage attitude meet exclusive materials and a glam touch. The Pitti Bimbo 85 edition also marks a large number of footwear brands: Tommy Hilfiger launches its line of shoes in partnership with Elisabet.

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Many flowers also for Colors Of California with a spring summer 2018 collection featuring tropical designs and intense colors, but there are plenty of urban style designs in denim, sequins and shine. A wide choice to suit all styles: high-heeled sandals with open-toe, wedges, slip on, espadrillas, super flat toe shoes.

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Ballerinas, sneakers, sandals, low shoes and the premium line: the Melania spring / summer 2018 collection is synonymous with quality, craftsmanship and comfort. Featuring contemporary and romantic details, the Melanie Ballers are the cult leader of every small fashionist. The sandals have a cool mood and a myriad of style shades: they are flattered in fantasies, in the open and closed versions. Low footwear for kids are the ideal companion for boys of any age: in strings or tear-off versions and in different colors, from the cobalt blue to the sand echoes, they are ideal for the most lively.

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In the Four Seasons garden is the Rock’n Lullaby Spring Summer 2018 collection, where the flowers are dominant, with timeless poppies, and then go to the Gino Ornament. Digital print on poplin, embroidery on organza thong or transparent transparent waterproof embroidery with perforated embroidery.


To close in beauty and with many flowers the colorful party organized by Pitti Immagine, art director Giuliana Parabiago, in the gardens of the wonderful Villa Palmieri.

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Article&Photo: A. Raffaelli