For Spring Summer 2018, J&M Davidson takes us on a colourful journey via Mexico City and Istanbul, with a vibrantly-hued palette and bold silhouettes inspired by the cities’ striking landscapes.
The collection transports one effortlessly from city to city, with designs that capture the bohemian spirit of an urban nomad. Subtle details, tactile textures and bold proportions lend the collection a spirited, optimistic attitude.
Vividly saturated colours lifted from the canvases of Diego Rivera, Henri Mattisse and David Hockney embolden romantic peasant blouses and maxi dresses in fuchsia pink and apple green, evoking Mexico’s candy-striped buildings. The yellow floral silk brocade Anatolia coat, inspired by those traditionally worn during the Ottoman Empire, stands out alongside the masculine-meets-feminine twill Piper jacket, natural hemp Hobie duster coat and striped Anatolia coat in ecru and navy blue linen. Paired with the white cotton organdie Rose dress and easy, airy Ariel top, the collection captures the cool blend of androgyny and nonchalant femininity synonymous with J&M Davidson.
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The shapes and colours of the Spring Summer 2018 handbag styles reflect the relaxed mood of a modern day vagabond – uncomplicated silhouettes in rich navy, sahara beige and caramel, as well as Mediterranean camellia pink and China blue. The new silhouettes include the Axel – an effortless, everyday suede tote that’s practical and unfussy, with a handy pocket hidden at its base: ideal for a woman on the move. For evening, the Eleonor handbag is something a little more structured while still insouciant – the brass hardware, oblong shape and sturdy frame allow it to make a quiet statement. Smaller but no less smart, the Aime is a vintage-inspired top-handle bag brought up to date with a discreet row of studs – it’s elegant yet carefree, much like the J&M Davidson woman.With its exotic colour palette, effortless charm and bohemian flare, the Spring Summer 2018 collection conjures up a sense of urban escapism.
Photographer: Tim Elkaim / Art Direction: Jasmine Raznahan / Stylist: Emma Wyman / Model: Veronika Kunz
Info&foto: comunicat de presa J&M Davidson
