Snow is the name of collection I created for this year and it represents my country Sweden. In Sweden the wintertime is long and dark. We look forward to when snow arrives because it brings light and people like it better when it lights up around us. The collection stands for lightness and happiness. It is more for summer because of the fabric`s texture and it’s also made to show more skin but at the same time it keeps the designer’s view of what elegance is.
This is a collection for every woman with character, someone who has the personality to be sexy but without losing the elegance.
In Snow collection I chosed 100% recycled fabric because of our planet. We need to be more aware of how much the clothing industry affects our planet and the planet of our children and the future of the fashion industry.
Designer&words : Sonja Andersson/ Photo studio : Tim Aro/ Runway photo : Juan Francisco Pagan